Alize, who lost her mother the day she was born, is a beautiful but very selfish young girl who was spoiled and raised by her father. Alize, who goes crazy when she learns that her father is getting remarried, decides to fake a marriage with a man he would never allow her to marry in order to take revenge. However, things will not go as planned
On the eve of his wedding, a young man must deal with the trouble caused by an unexpected guest — his bride's former brother-in-law.
Cazibe, an Azerbaijani immigrant, marries Kemal to become a Turkish citizen. Ms. Gül who deals with illegal marriages arranges this marriage which will last for 3 years according to the agreement. Kemal receives 10,000 Turkish liras from Cazibe. But Kemal has a girlfriend, Simge, who is the daughter of Kemal's boss. Kemal's boss does not know that Kemal and his daughter are in a relationship. Simge thinks that Cazibe is Kemal's maid. However, Ejder is the foreign marriage detective and he is trying to find proof that Cazibe only married Kemal to become a Turkish Citizen. The word "Yahşi" comes from Azerbaijani and means "beautiful, nice, attractive". "Cazibe" means seduction.
Imdat is a poor, uneducated, working class window cleaner who has migrated to the big city. As he cleans the windows of the private TV channel Kanal I, the president of the channel, Berk, discovers that Imdat has an uncanny ability to sense what program will yield the best ratings and what is likely to be panned by audiences, thus Berk begins milking Imdat's unique ability to score ratings. Soon Imdat finds himself replacing the president and leading the TV channel. He goes on to produce some truly tasteless and exploitative programs that enjoy massive ratings, eventually becoming part of the dirty media games himself.
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