Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Jeremy Pikser is an American screenwriter. Pikser is best known for Bulworth (co-written with Warren Beatty), which was nominated for Academy, Golden Globe and WGA Awards for Best Screenplay and which won the Los Angeles Film Critics' Best Screenplay award for 1998. Pikser got his start working as a "special consultant" and uncredited writer on the film Reds (a screenplay also co-written by Beatty nominated for an Academy Award). He wrote The Lemon Sisters and War, Inc. (co-written with Mark Leyner and John Cusack), which premiered at the 2008 Tribeca Film Festival in New York City. He was "supervising writer" for Pink Subaru, which opened at the Turin Film Festival in 2009.
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